Sales Development Representative
Culina Health
Sales & Business Development
United States
Posted on Mar 22, 2025
Sales Development Representative (SDR)
Location: Remote (US-based)
Job Type: Full-time
About Culina Health
Culina Health believes everyone deserves quality nutrition advice from a credentialed expert. We are transforming the health of the U.S. population by empowering payers, health systems, and employers to provide high-quality, insurance-covered nutrition care to their members.
As a leading telehealth nutrition company, we integrate evidence-based medical nutrition therapy (MNT) into healthcare and benefits programs to improve health outcomes, reduce costs, and enhance member engagement. Our partnerships drive scalable, sustainable solutions that make personalized nutrition care more accessible than ever.
The Culina Health Method™ has demonstrated improved health outcomes for patients with chronic conditions, enhancing quality of life and decreasing overall healthcare costs in the long term, proving that dietitian-led Food as Medicine interventions save lives and reduce the total cost of care. To date, our team of registered dietitians has delivered over 80,000 telehealth clinical nutrition sessions. We accept all major insurance plans and see patients in all 50 states.
About The Role
As a Sales Development Representative (SDR), you’ll be the first point of contact for prospective partners, driving top-of-funnel growth by identifying and qualifying high-value opportunities. You’ll collaborate closely with Account Executives and the Clinical Partnerships Team to build a strong pipeline and accelerate revenue growth. This role is ideal for someone who is entrepreneurial, resilient, and thrives in a high-growth, fast-paced environment.
Key Responsibilities
Location: Remote (US-based)
Job Type: Full-time
About Culina Health
Culina Health believes everyone deserves quality nutrition advice from a credentialed expert. We are transforming the health of the U.S. population by empowering payers, health systems, and employers to provide high-quality, insurance-covered nutrition care to their members.
As a leading telehealth nutrition company, we integrate evidence-based medical nutrition therapy (MNT) into healthcare and benefits programs to improve health outcomes, reduce costs, and enhance member engagement. Our partnerships drive scalable, sustainable solutions that make personalized nutrition care more accessible than ever.
The Culina Health Method™ has demonstrated improved health outcomes for patients with chronic conditions, enhancing quality of life and decreasing overall healthcare costs in the long term, proving that dietitian-led Food as Medicine interventions save lives and reduce the total cost of care. To date, our team of registered dietitians has delivered over 80,000 telehealth clinical nutrition sessions. We accept all major insurance plans and see patients in all 50 states.
About The Role
As a Sales Development Representative (SDR), you’ll be the first point of contact for prospective partners, driving top-of-funnel growth by identifying and qualifying high-value opportunities. You’ll collaborate closely with Account Executives and the Clinical Partnerships Team to build a strong pipeline and accelerate revenue growth. This role is ideal for someone who is entrepreneurial, resilient, and thrives in a high-growth, fast-paced environment.
Key Responsibilities
- Generate leads through outbound cold calls, emails, and LinkedIn outreach to engage decision-makers.
- Qualify inbound leads from marketing campaigns and route them to the appropriate sales team.
- Develop and execute personalized outreach strategies based on deep account research to improve conversion rates.
- Schedule meetings and discovery calls for Account Executives and the Clinical Partnerships team by identifying and nurturing key prospects.
- Research target accounts to tailor messaging and enhance engagement.
- Collaborate with marketing and sales teams to refine outreach strategies and improve pipeline efficiency.
- Maintain accurate CRM data and track key activity metrics (emails, calls, booked meetings).
- Stay informed on industry trends to position Culina Health effectively in outreach efforts.
- 1-2 years of experience in sales, business development, or a customer-facing role (healthcare experience is a plus).
- Strong lead sourcing skills—able to identify, research, and connect with key decision-makers.
- High energy and persistence—comfortable with cold outreach and overcoming objections.
- Proven ability to generate meetings and meet sales activity targets in a fast-paced environment.
- Excellent communication and interpersonal skills, with a strong ability to build rapport.
- Curiosity and a growth mindset—eager to learn and develop within a scaling organization.
- Self-motivated and results-driven, with a passion for healthcare innovation.
- Experience using CRM and sales engagement tools to manage outreach and track performance.
- Mission-driven work: Help scale high-quality nutrition care across the U.S. healthcare system.
- Competitive salary and commission structure.
- Wellness and education stipend.
- Parental leave.
- Career growth in a high-impact, fast growing startup shaping the future of healthcare.
