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Healthy Roots Dolls
Healthy Roots Dolls


Detroit, MI, USA


Community and Lifestyle · Consumer Products


1 - 10 employees



founded in


Healthy Roots Dolls is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity. 65% of the world’s population has curly/wavy hair. In 2016, Dove conducted a study and found that only 4 out of 10 girls love their curls. Toys impact how we think, act, and perceive ourselves. So when girls can’t find dolls that look like them, it negatively impacts their self esteem. That’s why we created Zoe, the first Healthy Roots doll. We go beyond just painting a doll brown. We create an educational play experience with curl care.

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