Head of Social & Influencer Marketing
One
Marketing & Communications
Springfield, VA, USA · Remote
USD 240k-290k / year + Equity
Location
United States (Remote)
Employment Type
Full time
Location Type
Remote
Department
Marketing
Compensation
- $240K – $290K • Offers Equity
Pay is generally based upon the level, complexity, responsibility, location and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.
About OnePay
OnePay is the consumer fintech trusted by millions of Americans to make money better.
Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.
We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.
We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.
But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:
Ready to run
Hungry and driven by urgency
Exceptional at what they do, with low ego
Comfortable operating in motion
The Role
As Head of Social at OnePay, you will define and lead our social strategy as a core growth and brand lever, shaping how millions of customers discover, engage with, and trust our brand. You will:
Rebuild and reinvent OnePay’s social presence with a fresh POV, modern brand voice, and platform-specific identities
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement
Lead the creation of thumb-stopping, conversation-driving social content across all platforms
Partner closely with Brand, Product and Performance Marketing to ensure social reinforces brand storytelling and campaign moments
Oversee creator collaborations, influencer strategy, and social-first partnerships
Use data to guide content decisions, trend identification, resource allocation, and optimizations
Build and maintain reporting dashboards for leadership visibility
Foster a culture of creativity, experimentation, accountability, and continuous improvement
Manage external social and influencer agencies to ensure strong execution and accountability.
Manage and develop a team of 4-5 producers, channel managers and influencer managers, with scope to grow as the program scales
Build a rigorous analytics discipline across platforms and communicate program performance, and strategic direction to senior leadership
Partner with Google, Meta, TikTok and other platform teams to stay ahead of product changes, betas, and measurement evolutions
This is a builder role. We're actively evolving how we engage and manage our social presence and scale channel inventory. We’re building AI-powered campaign automation, and testing creative strategies that don't exist in anyone's playbook yet. You'll have real ownership, a meaningful budget, and the latitude to make the program yours
You Bring
10+ years of experience in social media, content, or digital marketing within consumer brands
Proven track record of building and scaling high performing social and content programs that drive measurable growth
Deep understanding of platform dynamics, creator ecosystems, and what resonates in culture across major social channels
Experience leading teams and building fast moving, high output content operations
Strong cross functional collaboration skills with the ability to influence Brand, Growth, Product, and Compliance stakeholders
AI fluency in daily workflows
Drive and proactivity – everyone here is a builder and executor
What We Offer
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact
Standard Interview Process
Initial Interview with Talent Partner
Technical or Hiring Manager Interview
Team Interview
Executive Interview
Offer!
Equal Employment Opportunity
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.
Compensation Range: $240K - $290K